Tuesday, November 27, 2007

"I wanna borrow that top"


Prosper.com is an online marketplace that allow people to lend money to other people, even strangers...

This website highlights the issue of trust in the web and in the technical stuff developed to increase transactions' security on the Internet. Prosper.com uses several ways to make people trust in its services such as :
- pedagogy : the web site communicate a lot on its own use. See HOW TOs : "How to borrow" ; "How to lend" ; the Help page is very rich in information...
- ergonomic : prosper.com's layout is very clear, well-built, easy to read which encourage users in joining the community.
- relying on the community : people using prosper.com can rate each others which brings more credibility to users and at the same to the service provided by the website.


Thanks to this website, you can now proudly sing "I wanna borrow that cash"; and borrow every top you want.

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